To introduce a new home improvement and decor section that is marketd specifically to women between the ages of 25-40. The overall theme for the products and marketing campaign will include vibrant colors to covey a lifestyle that suggest one that is energetic and pleasant. Customer will have the ability and resources to brighten any or most of their home environment. A unique, comfortable and feminine look with geometric pattern will attract this particular female audience.
Attbribute: Feminine, Geometric, Vibrant, Warm, Comfortable, Simple.