To redesign an existing brand that appeals to the majority of coffee drinkers. To research and explore successful market branding and methods, and then implement such principles into creating an attractive, new and unique image.
The concept is to deliver convenience and quality to coffee lovers at a great price. Its image and concept is right in step with our modern day culture. Yet, it blends a nostalgic feel of old fashion delivery by a person on a bicycle, giving the customer a friendly service-driven experience. One of the unique packaging concepts, for example, it’s using design symbols to help customers identify the strength of the coffee, meaning that a mild decaf would be indicated by a vintage large-wheel bicycle. a medium strength coffee by a vintage standard-wheel bicycle, and an extra strength blend by a three-seat bicycle.