Benefit Cosmetics

Role & Responsibilities 

I created email campaigns and print assets that reflected the brand’s fun, bold identity, collaborating closely with the Art Director to ensure on-brand, on-time delivery. 

The Challenge 

The challenge was balancing playful, eye-catching design with clear messaging—especially within tight email layout constraints—while keeping each campaign fresh and aligned with Benefit’s style. Design Process 

Brief & Direction: Worked with the Art Director to align on goals and direction. Concepting: Developed layouts that captured Benefit’s fun tone. Design Execution: Created optimized email and print assets. Refinement & Delivery: Finalized designs based on feedback and delivered files. 

Highlight – Royalty Campaign A standout project was the Royalty Campaign, where I infused extra charm into the emails while ensuring the product message remained clear and compelling.