Bicycle Coffee

Objective 

To redesign an existing coffee brand that appeals to a wide range of coffee drinkers. The goal is to research and apply successful marketing principles to create a fresh, attractive, and unique brand image. 

Solution

The concept offers coffee lovers convenience and quality at an affordable price, aligning with modern-day culture. A unique feature of the packaging is the use of symbolic design elements to help customers easily identify the coffee’s strength. For example, a mild decaf is represented by a vintage large-wheel bicycle, medium-strength by a standard-wheel bicycle, and extra-strength by a three-seat bicycle.