White House Beer

Objective

To design the visual identity of White House Beer, emphasizing American heritage and tradition. To implement a marketing strategy that positions the line as a premium, high-end beer in the market. 

Solution

The branding incorporates the culture and spirit of American history, drawing inspiration from traditional design elements with an inviting, refined feel. The clean packaging reflects the smooth and rich flavor of the beer, while promoting sustainability as part of the overall concept. Bold typography and graphic elements on the label highlight the beer’s depth, character, and historical roots.