Sephora

Role & Responsibilities 

I designed digital and print assets, working with marketing, copy, and photo teams to bring campaigns from concept to completion. 

The Challenge 

Creating cohesive designs across desktop, mobile, and social platforms—each with unique specs—while keeping each campaign visually distinct and on-brand. 

Design Process 

Brief & Planning: Aligned on goals, content, and platform specs. 

Creative Exploration: Designed layouts that aligned with brand and campaign goals. 

Collaboration & Feedback: Refined visuals based on team feedback. 

Final Output: Delivered optimized files for all platforms. 

Highlight – Skincare High For Skincare High, I used ingredient imagery to create playful, organic shapes that added interest without distracting from the products. The result was a fresh, balanced, and dynamic design